{"product_id":"headway-electric-acoustic-guitar-hoc-northbird","title":"Headway Electric Acoustic Guitar HOC-NORTHBIRD","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0896\/7195\/8832\/files\/Haedway-northbird-Photoroom.png?v=1782224676\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003eThe HOC-NORTHBIRD is the signature model of Japanese fingerstyle guitarist Tatsuya Maruyama, developed in close collaboration between Maruyama and Headway\u003c\/span\u003e\u003ca href=\"https:\/\/www.deviser.co.jp\/en\/products\/hoc-northbird\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/davisguitar.com\/products\/headway-hoc-northbird\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003cspan class=\"\"\u003e. Maruyama—a new-generation solo guitarist who blends fingerstyle technique with influences from EDM, electronic music, and J-POP—has gained a worldwide following for his tight, groove-oriented performances\u003c\/span\u003e\u003ca href=\"https:\/\/www.deviser.co.jp\/artist\/maruyamatatsuya\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/www.deviser.co.jp\/en\/information\/308591\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003cspan class=\"\"\u003e. This guitar embodies his vision:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cem\u003e\u003cspan class=\"\"\u003e\"A guitar that I wish existed\"\u003c\/span\u003e\u003c\/em\u003e\u003ca href=\"https:\/\/www.deviser.co.jp\/artist\/maruyamatatsuya\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003cspan class=\"\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003eThe result is an instrument that combines enveloping warmth with refined sharpness—a guitar equally at home in the hands of fingerstyle players, strummers, and anyone seeking a responsive, inspiring acoustic experience\u003c\/span\u003e\u003ca href=\"https:\/\/www.deviser.co.jp\/en\/information\/308591\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003cspan class=\"\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003eFinished in a timeless Natural gloss, the HOC-NORTHBIRD is a compact, cutaway acoustic that delivers professional-grade playability straight from the factory.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eSolid Engelmann Spruce Top\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"\"\u003eThe top is crafted from solid Engelmann spruce, a tonewood prized for its soft, flexible nature. It produces a gently spreading, warm sound with remarkable responsiveness—ideal for the nuanced dynamics of fingerstyle playing\u003c\/span\u003e\u003ca href=\"https:\/\/www.deviser.co.jp\/en\/products\/hoc-northbird\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/rockinn.yamano-music.co.jp\/shop\/g\/g1009932262\/\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003cspan class=\"\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eFlame Mahogany Back \u0026amp; Sides\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"\"\u003eLaminated flame mahogany back and sides deliver rich, focused mid-range tones with excellent projection\u003c\/span\u003e\u003ca href=\"https:\/\/www.deviser.co.jp\/en\/products\/hoc-northbird\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/rockinn.yamano-music.co.jp\/shop\/g\/g1009932262\/\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003cspan class=\"\"\u003e. The stunning, shimmering grain pattern adds a visual dimension that complements the guitar's sophisticated natural finish\u003c\/span\u003e\u003ca href=\"https:\/\/rockinn.yamano-music.co.jp\/shop\/g\/g1009932262\/\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003cspan class=\"\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eCompact Cutaway Body\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"\"\u003eThe relatively small body (OOO-sized) paired with a 628mm (24.75\") medium-scale neck makes the guitar easy to hold and comfortable for players of all hand sizes\u003c\/span\u003e\u003ca href=\"https:\/\/www.deviser.co.jp\/en\/products\/hoc-northbird\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/rockinn.yamano-music.co.jp\/shop\/g\/g1009932262\/\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003cspan class=\"\"\u003e. The cutaway design provides effortless access to higher frets—perfect for the technical playing that defines Maruyama's style\u003c\/span\u003e\u003ca href=\"https:\/\/store.shimamura.co.jp\/ec\/pro\/disp\/1\/mt0154830\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003cspan class=\"\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003e\"Striped Enaga\" Headstock Inlay\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"\"\u003eThe headstock features a custom inlay of the\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cem\u003e\u003cspan class=\"\"\u003eshima-enaga\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e(long-tailed tit), a bird native to Maruyama's home region of Hokkaido\u003c\/span\u003e\u003ca href=\"https:\/\/www.deviser.co.jp\/en\/products\/hoc-northbird\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/rockinn.yamano-music.co.jp\/shop\/g\/g1009932262\/\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003cspan class=\"\"\u003e. Crafted from natural white mother-of-pearl, the inlay shifts its expression with changes in light and viewing angle\u003c\/span\u003e\u003ca href=\"https:\/\/www.deviser.co.jp\/en\/products\/hoc-northbird\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003cspan class=\"\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eCustom Soundhole Rosette \u0026amp; Label\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"\"\u003eThe rosette combines a thick Pau Ferro ring with abalone, creating a striking frame around the soundhole\u003c\/span\u003e\u003ca href=\"https:\/\/www.deviser.co.jp\/en\/products\/hoc-northbird\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/rockinn.yamano-music.co.jp\/shop\/g\/g1009932262\/\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003cspan class=\"\"\u003e. Inside, a limited-design soundhole label—personally designed by Maruyama—bears a serial number hand-written by a craftsman for each individual instrument\u003c\/span\u003e\u003ca href=\"https:\/\/www.deviser.co.jp\/en\/products\/hoc-northbird\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/rockinn.yamano-music.co.jp\/shop\/g\/g1009932262\/\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003cspan class=\"\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eWood Binding\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"\"\u003eFlame mahogany sides are accented with elegant wood binding, adding a refined, premium touch\u003c\/span\u003e\u003ca href=\"https:\/\/www.deviser.co.jp\/en\/products\/hoc-northbird\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003ca href=\"http:\/\/www.guitarplanet.co.jp\/product\/detail\/?cd=0\u0026amp;id=54949\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003cspan class=\"\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eGrover® 102G Machine Heads\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"\"\u003eEquipped with Grover's classic 102G tuning machines, renowned for smooth, accurate tuning stability\u003c\/span\u003e\u003ca href=\"https:\/\/www.deviser.co.jp\/en\/products\/hoc-northbird\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/rockinn.yamano-music.co.jp\/shop\/g\/g1009932262\/\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003cspan class=\"\"\u003e. Their solid weight also contributes to improved sustain.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan class=\"\"\u003eAbout Tatsuya Maruyama\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003eBorn in 1993 in Sapporo, Hokkaido, Tatsuya Maruyama began playing classical guitar at age 13 and started his music career through YouTube uploads at 14\u003c\/span\u003e\u003ca href=\"https:\/\/www.deviser.co.jp\/artist\/maruyamatatsuya\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003cspan class=\"\"\u003e. In 2014, he won the Audience Award at the Finger Picking Day competition finals\u003c\/span\u003e\u003ca href=\"https:\/\/www.deviser.co.jp\/artist\/maruyamatatsuya\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003cspan class=\"\"\u003e. Today, with over 150,000 followers across social media, he continues to expand his creative reach—producing music for radio programs, stage productions, and video works, while also working as a designer and photographer\u003c\/span\u003e\u003ca href=\"https:\/\/www.deviser.co.jp\/artist\/maruyamatatsuya\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003cspan class=\"\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cem\u003e\u003cspan class=\"\"\u003e\"The warm, well-balanced sound of the NORTHBIRD will match fingerstyle playing, of course, but also a wide variety of playing styles. I also paid close attention to the design—the shape, materials, and even the smallest parts. I believe it's a beautifully simple yet playful design that you'll never tire of, even after years of playing.\"\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"\"\u003e— Tatsuya Maruyama\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBody Top Solid Engleman Spruce\u003c\/p\u003e\n\u003cp\u003eBody Side\u0026amp;Back Laminated Flame Mahogany\u003c\/p\u003e\n\u003cp\u003eNeck Nato\u003c\/p\u003e\n\u003cp\u003eFingerboard Micarta\u003c\/p\u003e\n\u003cp\u003eNut Bone\u003c\/p\u003e\n\u003cp\u003eSaddle Bone\u003c\/p\u003e\n\u003cp\u003eBridge Micarta\u003c\/p\u003e\n\u003cp\u003eMachineheads Grover®102G\u003c\/p\u003e\n\u003cp\u003eScale 628mm(24.75inch)\u003c\/p\u003e\n\u003cp\u003eWidth at Nut 43.0mm\u003c\/p\u003e\n\u003cp\u003eNeck Grip C\u003c\/p\u003e\n\u003cp\u003eFingerboard Radius 400R\u003c\/p\u003e\n\u003cp\u003eBracing Scalloped X Bracing\u003c\/p\u003e\n\u003cp\u003eFinish Natural (Urethane UV coating)\u003c\/p\u003e\n\u003cp\u003eString Light(.012-.053)\u003c\/p\u003e","brand":"Headway Guitars","offers":[{"title":"Default Title","offer_id":67134347641136,"sku":null,"price":1390.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0896\/7195\/8832\/files\/Headway-HOC-NORTHBIRD-acoustic-guitar.png?v=1782224661","url":"https:\/\/davisguitar.com\/products\/headway-electric-acoustic-guitar-hoc-northbird","provider":"Davis Guitar","version":"1.0","type":"link"}